The Journey with Us advertising campaign was produced in a team environment with Pako Festa as our client. Through a brief and several meetings with our client and concept ideation our team delievered the Journey with Us campaign.

Our campaign aims to reach a younger generation, to inform them about their culture and other cultures journey to Geelong and get them more involved in Pako Festa. It journeys through the history of the cultures in Geelong via a reimagined timeline. It also celebrates different cultures through social media and celebrates the 40 years of Pako Festa. It primarily focuses on a digital social media campaign with use of post templates plus advertising materials.